Program:  GENERAL MEMBERSHIP MEETING 

Date:  November 1, 2016 (Tuesday) 

Time: 6:00 PM – 9:00 PM EST 

Location:  QCDS Headquarters, 86-90 188th Street, Jamaica NY 

Credits: 2 

Meals: Dinner (served at 6pm) 

 

Course Title:  Secrets of Effective Social Media Presentation, Engagement & Selling for (Busy) Dentists 

Presenter:  Carlotta Zimmerman 

Course Time: 7:00 PM – 8:00 PM EST

Course Description:

This sixty minute, hands-on, informative workshop, will reveal the inner workings of Facebook and LinkedIn, explaining how busy dentists can use these platforms to position themselves, and most powerfully brand, build and sell online. In 2016, your online social media presence is vital to reaching clients, money and opportunities. Step-by-step, this fun workshop will take participants through the creation of a professional Facebook page, as well as how to use Facebook Live, Facebook ads, and Facebook’s community, to connect and engage the world. During the workshop, we will also cover, how to write a compelling LinkedIn profile, and then put that profile to work; from LinkedIn profile, to LinkedIn Pulse, status and photo updates, attendees will leave the workshop with an immediate understanding of the entrepreneurial effectiveness of social media, including the strategies necessary to put their new knowledge to work. Attention will also be given to the problem of budgeting time for goal-oriented, active social media presence, as well as identifying the aspects of your brand’s ideal online persona.

This is a hands-on, teaching workshop, therefore participants are strongly advised to bring smartphones, and/or iPads, tablets etc., and be logged in, on these devices, to their Facebook and LinkedIn profiles.

Presenter Biography:

Carlota, the Creativity Yenta, www.carlotaworldwide.com, is a dynamic career coach, with clients around the world. Since launching her business in 2008, Carlota has helped artists, entrepreneurs, attorneys, TV reporters, actors, writers and even members of the Obama Administration, articulate their goals, and use the tools they currently have, to create the opportunities their ambition requires. She is a known public speaker, have presented at Social Media Week NYC 2015, BlogHer’15, and the 2015 Pennsylvania Conference of Women. In April 2016, she was invited to give the Keynote Address at Wellesley College’s Latina Month Events.

In 2014, she was cited as a “social media expert,” by US News & World Report. She has hosted workshops at CUNY, SUNY, Queens Council on the Arts, and the NY Public Library. She writes regularly for Huffington Post, and has been published by MSNBC, Above the Law, Thought Catalog, and Elite Daily, among other publications. Before launching her coaching business, Carlota was a produced playwright, and worked in network news in Russia, Washington, D.C and NYC. She is a graduate of Wellesley College, Middlebury College Language School, and IUB Maurer School of Law.

Facebook: Carlotaworldwide Creativity Yenta

Twitter: @kittenmagix

LinkedIn: www.linkedin.com/in/carlotazimmerman/

 

 

Course Title:  OSHA Compliance for the Dental Practice 

Presenter: Rick Garofolo 

Course Time: 8:00 PM – 9:00 PM EST

Course Description:

In 2014, nationwide, Federal OSHA performed an inspection every 14 minutes 24/7/365. In 2015, the DOL OSHA budget is calling for Federal and State Inspectors to complete one inspection every 7.5 minutes (24/7/365) or 70,833 inspections. Many dentists and practice managers are under the misconception that OSHA law does not apply to them because of their size or industry. However, OSHA standards apply to EVERY employer in the United States and there are certain regulations that apply specifically to dentists. Not knowing these standards and regulations can cost you. Most importantly, OSHA serves to protect your most valuable resource: your staff. In this informative and inspiring course, OSHA-Authorized Outreach Trainer Rick Garofolo breaks out the OSHA requirements that apply specifically to dental offices and how to ensure you are compliant. Understand why OSHA inspects your office and what they are looking for, gain an increased understanding of Bloodborne Pathogen and HAZCOM requirements, and much more!

Course Objectives:

• Review guidelines for evaluating your current OSHA Plans and Programs to ensure compliance
• Identify the OSHA standards as they apply to dental offices
• Understand the importance of OSHA and how it applies to your practice
• Learn how to develop an effective and compliant training schedule for your staff
• Identify how to conduct a worksite Hazard and Personal Protective Equipment Assessment
• Acquire knowledge about Bloodborne Pathogens and understand the elements of a written Exposure Control Program 

Presenter Biography:

What you don’t know can hurt you. Many dentists and practice managers aren’t aware of current OSHA and HIPAA standards or business management techniques and systems. Through his speaking and consulting programs, Richard Garofolo, II shares his 20+ years’ experience in the management, marketing and growth of dental practices, including OSHA and HIPAA compliance, program creation and staff training. Knowing what is expected and required of you will increase bottom line profits, create a safe environment for staff and patients and help dentists sleep well at night. As the President and CEO of The Practice Mechanic, Rick has contributed to the business of dentistry through proper accounting techniques, recall and follow up system creation, proper treatment plan presentation and more than 20 other systems. In his newest book “Driving your Dental Business, 16 Business Lessons I Learned Teaching My Daughter to Drive”, Rick shares practice management techniques and methods that he used and still uses to grow dental practices’ bottom lines by an average 80% per year all over the country. Rick’s unique experience comes from a combination of years of successful business ownership with advertising agencies, PR firms, publishing companies, multiple magazines, restaurants, bakeries, a chain of barber shops and commercial and residential real estate investments coupled with his years of experience in the dental industry as a consultant and dental business owner. Rick’s realistic, informative and inspiring speaking presentations are in demand nationally and internationally at seminars, dental meetings, and conferences. Rick’s presentations concentrate not just on the requirements, but on how they actually tie in to everyday life in dental offices. He has also published hundreds of articles in industry publications nationally. Working as a practice management and OSHA/ HIPAA compliance consultant for dentists, Rick develops site specific plans and business systems for dental offices around the country, including state specific plans. This allows them to concentrate on working ON their business instead of working IN it, creating increased opportunities for profit and allowing dentists and practice owners to sleep well.

CERTIFICATIONS

OSHA-Authorized Outreach Trainer Certified HIPAA Professional (CHP) Certified Security Compliance Specialist (CSCS) AFFILIATIONS Past-President, Small Business Chamber of Commerce Past-President, Spring-Ford Chamber of Commerce Spring-Ford Area Economic Development Council Berks County Economic Council Dental Marketing Advisory Committee Dental Website Development Council Ecfirst HIPAA Compliance Council

 

Fees:

QCDS Members:   $0

Non-QCDS Members:  By invitation only